So, what’s the scoop? A Wall’s history
Wall’s have been making ice cream for almost 100 years. But it wasn’t always making ice cream.
It all started from a butcher’s shop in St James` Market in London. T. Wall & Sons Ltd had made sausages since 1786, but in 1913 chairman Thomas Wall had a eureka moment to increase summer sales and save the jobs of his employees. He realised that sausages aren’t the most refreshing snack during the summer. So, he decided to experiment and started serving up delicious ice cream to cool down the customers instead.
But that idea had to be put on ice. It wasn’t until 1922, after the first World War – that ice cream was back on the menu and T. Wall & Sons started making ice cream in the American way.
It was then that Wall’s was born, and delicious ice creams were soon delighting the people of London. At first, the ice cream made its way through the streets via horse and cart, and then by ‘Stop Me and Buy One’ tricycles. The number of Wall’s tricycles on the road increased from 10 in 1922 to 8500 in 1939.
As time marched on, Wall’s found the freezer space in people’s hearts, homes and in cinemas. Fruity Wall’s ice lollies popped up next and began a flurry of innovation. The Wall’s imagination started to come out and some of the most famous and best loved Wall’s products like the Twister, oddballs like the Feast were being created.
In 1959 Wall’s doubled its capacity and opened a purpose-built factory in Gloucester and has always been a huge part of the local community.
Wall’s ice creams are now sold in over 50 different countries around the world. Even though in different countries they go by different names you’ll always be able to spot a Wall’s ice cream thanks to its legendary heart logo.
I am sure it will be difficult to disagree that most of us will have a firm memory of a particular ice cream as we grew up, from Mini milks for when we were starting to walk to magnums when we feel indulgent Wall’s have got it covered for us. I for one have included twisters in my essential items!
